Direct trade is a term used mainly by coffee roasters who buy straight from the growers, cutting out all the middlemen. By making purchases in this manner, they are able to avoid buying through organizations that control certifications such as Fair Trade and Bird Friendly, for example. Direct trade proponents say their model is the best because they build mutually beneficial and respectful relationships with individual producers or cooperatives in the coffee-producing countries. Some roasters do it because they are dissatisfied with third-party certification programs, while others want to have more control over aspects ranging from the quality of the coffee, to social issues, or environmental concerns. We think this is a fabulous model, so we seek out direct-trade ingredients whenever possible.
Honey Mama’s offers natural, delicious foods that encourage health, joy and the ability to thrive. Organic farming mirrors these attributes by offering non-toxic, nutrient-dense, flavor-rich foods that are grown using practices that sustain life, harmony and balance. Nuff said.
THE ALKALINE/ACID DYNAMIC
We thrive when our blood pH is slightly alkaline, about 7.4. One simple way to begin to protect our body’s natural state of balance is to eat a diet that consists of about 75 percent alkalizing foods and 25 percent acidifying foods. Factors such as chronic stress and eating a diet high in pesticides, refined and mass produced foods can impede our ability to maintain an alkaline environment, throwing our immune system out of whack and diminishing our natural ability to self heal. Alkalizing the body fluids, or raising pH, is one of the single most important health regeneration benefits available, as disease causing microforms, fungi, bacteria, and viruses, cannot survive in an alkaline oxygenated environment.
RAW AND UNREFINED
During the refinement process foods are often heated, bleached, and filtered through toxic substances to give them the appearance of being cleaner, clearer and more pure; ironically, this process can strip food of all or most of it’s vital flavors and nutrients. When we allow our food to remain in a natural state, our body is able to reap the benefits of higher nutritional value, ease in digestion and absorption, and non-toxicity.
We are committed to using ingredients that have been grown just as nature intended, and GMO’s (genetically modified organisms) don’t fit the bill here. Most are grown with toxic chemicals, and the resulting pesticide residues are known to be harmful to human health. Adverse effects of consuming GMO’s could include damage to the kidneys, liver, adrenal glands, spleen, and heart. They are also bad for the environment since genetically modified crops require huge amounts of chemicals that are harmful to soil, water, the atmosphere, and creatures. We say “no” to that!
In simple terms, an antioxidant is a chemical compound that protects cells against the effects of free radicals (molecules produced when the body breaks down food or is exposed to pollutants such as tobacco smoke or radiation). Our bars are chock full of antioxidants–from the cacao and coconut oil, to the cinnamon, lavender, peppermint and cayenne. That’s a lot of good stuff crammed into a little piece of heaven, don’t you think?
It’s funny that only a few years ago folks were still terrified of ingesting fats. Remember the fat-free craze in the 80’s? Wow…that sure was awful. Little did we know back then that some fats are actually very good for you, and that your body needs them to survive! Fats don’t make you fat, or at least not the kinds of fats we use. Virgin coconut oil is one of the good guys, so we use it in every one of our bars. Just think of it as fuel for your body–it keeps your insides lubricated and running like a well-oiled machine. We like to eat it by the spoonful.
REDEFINING THE WORD “TREAT”
We often associate the word “treat” with an indulgence of the bad variety; something that is going to have such detrimental effects on your body that you can only have it on the rarest of occasions. Here at Honey Mama’s, we want to redefine this word. How about making a treat so delicious AND nutritious that you can treat yourself every day? We feel like our bars are appropriate for doing just that. So buy a couple extra next time you go to the market. Treat yo’self.